Many brides- to-be are beginning to function in the real world, trading extravagant credit card weddings for an event they can actually afford. These savvy brides are beginning to run their numbers , rearrange priorities and ask questions that really matter.
For example, wouldn’t $30,000 pay off the graduate school loans? Do I really need 200 wedding guests? If a wedding lunch costs half of a wedding dinner, do we really need moonlight? The iPod is paid for; do we really need the DJ’s banter in between dance numbers? Perhaps most important, should my parents really be cutting into their retirement savings to pay for my wedding?
Finally, a glimmer of reason is emerging. Couples are moving up wedding dates for year-end tax breaks and substantial savings on health insurance premiums. Some are combining plans to marry with a year-end vacation.
And then there’s the ultimate voice of reason – the bride who realizes that the cost of her wedding day could be the down payment on a house. She is smart enough to say “The wedding is one day. The house is going to last a lot longer than that”.
Unfortunately, with two million weddings annually in the U.S. the $160 billion wedding industry isn’t tightening its belt just yet. Let’s give it a few more years of savvy brides.


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