Media Links

  • Web Sorority Talk Radio: Introducing Helga Hayse. January 30, 2008
  • audio KQED - FM - Forum: Women and Money
    Wed, Jan 17, 2007 — 10:00 AM
    Forum talks about women and the financial issues they face, with guest Helga Hayse.
  • Boomer Times and Senior Life (PDF)
    January 7, 2007
    Don’t Worry About a Thing, Dear–Why Women Need Financial Intimacy by Helga Hayse; reviewed by Anita Finley
  • News of Delaware County
    December 20, 2006
    “Intimacy expert Helga Hayse, author of ‘Don’t Worry About a Thing, Dear’ says Christmas may be the worst time to get engaged.”
  • Oakland Tribune
    Friday, May 19, 2006
    Author: Both spouses need savvy in finances.
  • The Christian Science Monitor
    Monday, March 27, 2006
    A joint obligation - For couples, tax preparation should involve more than just a signature.
  • Bay Area Summit
    Fall 2004
    Teaching Wives About Marital Finances
  • New York Times - Money & Business/Financial Desk
    Sunday, January 23, 2005
    Beyond the Will In Estate Planning: a letter to the editor from Helga Hayse
  • audioKQED - Perspectives Radio Broadcast
    Friday, August 6, 2004 — 7:37am
    What Did Mom Want?
    Helga Hayse makes plans for the inevitable now, so her children won’t have to later.
  • Oakland Tribune
    February 9, 2004
    Money talk isn’t mushy, but it’s good for marriage.
  • San Francisco Chronicle
    Sunday, June 20, 2004
    The Three M’s - Married, middle-aged women who need to know about money have an advocate in Helga Hayse.
  • The Christian Science Monitor
    Monday, March 1, 2004
    Judged by the content of your credit report
  • SFGate.com - MoneyTale$
    Wednesday, August 20, 2003
    Married To Denial
    Helga helps married women face financial reality before they end up poor widows.
  • New York Times - Money & Business/Financial Desk
    Sunday, May 11, 2003
    Financial Planning For Wives and Widows: a letter to the editor from Helga Hayse
  • audioKQED - Perspectives Radio Broadcast
    Friday, December 6, 2002 — 7:37am
    A Wife’s Finances
    Helga Hayse says that many wives put themselves at great risk by leaving financial matters to their husbands.

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Helga's New Book

Why parents and adult children need to have the sometimes difficult, but always crucial conversations, about the issues and emotions that shape a family's legacy before it's too late. Get more information HERE.

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What Clients Are Saying

This is one of the most important books any woman, married or single, should read if being financially independent is important. And how could it not be? The title says it all: Don't Worry About a Thing, Dear. How often have we heard that? According to Helga Hayse, when a woman hears that phrase, she needs to pay attention and ask for more information. In Hayse s case, after her husband died unexpectedly, she became the test case for what she teaches women in this book. In an article in the San Francisco Chronicle Magazine in 2004, it praised Hayse s seminar A Wife s Guide to Financial Intimacy, which covers topics as basic as how to tally one s net worth and as delicate as financial spousal abuse. It also described the seminar as an eye-opener for women and a jumping-off point for couples discussion and planning. I found that Chapter ten, Five Financial Mistakes Wives Make, was an encapsulation of what has occurred in most marriages or partnerships. With an appropriate opening quote from Tina Turner What s love got to do with it? Hayse explains and titles each mistake as follows: Mistake 1: Sign Here Honey. Mistake 2: Putting separate funds into joint ventures. Mistake 3: Avoiding Money Talk. Mistake 4: Letting your husband keep the records, and Mistake 5, Paying an equal share when your financial situation changes. Although the author is neither a financial planner nor a marriage counselor, her background as an award winning journalist enables her to write about her personal experience and wider research in easy to understand terms that women can relate to. Whether through her seminars or books, Hayse is worth reading and paying attention to what she recommends. Anita Finley, Editor --Boomer Times & Senior Life